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DemandTec, Inc. (DMAN)
Date
Name
Title
Type
Security
Shares
Price
Value
Ownership
Reported
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Common Stock
117.5k
$0.00
$0
02/14/2012
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Common Stock
54.4k
$13.20
$718.7k
02/14/2012
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Common Stock
62.5k
$0.00
$0
02/14/2012
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Common Stock
50k
$13.20
$660.2k
by Trust1
02/14/2012
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Common Stock
50k
$13.20
$660.2k
by Trust2
02/14/2012
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Common Stock
135.5k
$13.20
$1.8M
by Trust3
02/14/2012
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Incentive Stock Option (right to buy)
35k
$1.00
$35k
02/14/2012
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Incentive Stock Option (right to buy)
76.9k
$1.30
$100k
02/14/2012
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Incentive Stock Option (right to buy)
105.3k
$3.80
$400k
02/14/2012
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Non-Qualified Stock Option (right to buy)
10k
$1.00
$10k
02/14/2012
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Non-Qualified Stock Option (right to buy)
33.1k
$1.30
$43k
02/14/2012
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Non-Qualified Stock Option (right to buy)
128.1k
$1.30
$166.5k
02/14/2012
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Non-Qualified Stock Option (right to buy)
275k
$2.50
$687.5k
02/14/2012
02/14/2012
Fishback Daniel R
President & CEO
Disposition
Non-Qualified Stock Option (right to buy)
219.7k
$3.80
$835k
02/14/2012
02/14/2012
CODD RONALD E F
Director
Disposition
Common Stock
11.3k
$13.20
$149.1k
02/14/2012
02/14/2012
CODD RONALD E F
Director
Disposition
Common Stock
11.3k
$13.20
$149.6k
02/14/2012
02/14/2012
CODD RONALD E F
Director
Disposition
Non-Qualified Stock Option (right to buy)
82.5k
$6.70
$552.8k
02/14/2012
02/14/2012
CODD RONALD E F
Director
Disposition
Non-Qualified Stock Option (right to buy)
15k
$8.77
$131.6k
02/14/2012
02/14/2012
CODD RONALD E F
Director
Disposition
Non-Qualified Stock Option (right to buy)
7.5k
$9.50
$71.2k
02/14/2012
02/14/2012
CODD RONALD E F
Director
Disposition
Non-Qualified Stock Option (right to buy)
15k
$10.35
$155.2k
02/14/2012
02/14/2012
LUND VICTOR L
Director
Disposition
Non-Qualified Stock Option (right to buy)
30k
$10.35
$310.5k
02/14/2012
02/14/2012
LUND VICTOR L
Director
Disposition
Common Stock
22.6k
$13.20
$298.3k
02/14/2012
02/14/2012
LUND VICTOR L
Director
Disposition
Common Stock
22.7k
$13.20
$299.1k
02/14/2012
02/14/2012
LUND VICTOR L
Director
Disposition
Non-Qualified Stock Option (right to buy)
100k
$1.50
$150k
02/14/2012
02/14/2012
LUND VICTOR L
Director
Disposition
Non-Qualified Stock Option (right to buy)
12.5k
$1.50
$18.8k
02/14/2012
02/14/2012
LUND VICTOR L
Director
Disposition
Non-Qualified Stock Option (right to buy)
30k
$8.77
$263.1k
02/14/2012
02/14/2012
LUND VICTOR L
Director
Disposition
Non-Qualified Stock Option (right to buy)
15k
$9.50
$142.5k
02/14/2012
02/14/2012
CODD RONALD E F
Director
Disposition
Non-Qualified Stock Option (right to buy)
82.5k
$6.70
$552.8k
02/14/2012
02/14/2012
Phelps William
EVP & COO
Disposition
Common Stock
56.7k
$0.00
$0
02/14/2012
02/14/2012
Phelps William
EVP & COO
Disposition
Common Stock
30k
$0.00
$0
02/14/2012
02/14/2012
Phelps William
EVP & COO
Disposition
Incentive Stock Option (right to buy)
45.4k
$11.00
$500k
02/14/2012
02/14/2012
Phelps William
EVP & COO
Disposition
Non-Qualified Stock Option (right to buy)
94k
$6.17
$580k
02/14/2012
02/14/2012
Phelps William
EVP & COO
Disposition
Non-Qualified Stock Option (right to buy)
150k
$10.37
$1.6M
02/14/2012
02/14/2012
Phelps William
EVP & COO
Disposition
Non-Qualified Stock Option (right to buy)
204.6k
$11.00
$2.3M
02/14/2012
02/14/2012
Culhane Mark
EVP & CFO
Disposition
Common Stock
64.6k
$0.00
$0
02/14/2012
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