<SEC-DOCUMENT>0001349138-13-000002.txt : 20130430
<SEC-HEADER>0001349138-13-000002.hdr.sgml : 20130430
<ACCEPTANCE-DATETIME>20130430090646
ACCESSION NUMBER: 0001349138-13-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20130331
FILED AS OF DATE: 20130430
DATE AS OF CHANGE: 20130430
EFFECTIVENESS DATE: 20130430
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Parsec Financial Management, Inc.
CENTRAL INDEX KEY: 0001349138
IRS NUMBER: 561443390
STATE OF INCORPORATION: NC
FISCAL YEAR END: 1205
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-11676
FILM NUMBER: 13794612
BUSINESS ADDRESS:
STREET 1: 6 WALL STREET
CITY: ASHEVILLE
STATE: NC
ZIP: 28801
BUSINESS PHONE: 8282550271
MAIL ADDRESS:
STREET 1: PO BOX 2324
CITY: ASHEVILLE
STATE: NC
ZIP: 28802
</SEC-HEADER>
<DOCUMENT>
<TYPE>13F-HR
<SEQUENCE>1
<FILENAME>inftable.txt
<DESCRIPTION>13F-HR
<TEXT>
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F-HR/A
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: March 31, 2013
Check Here if Amendment [ ]; Amendment Number:
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: PARSEC FINANCIAL MANAGEMENT, INC.
Address: 6 WALL STREET
Asheville, NC 28801
13F File Number: 801-16359
The institutional investment manager filing this report and the
person by whom it is signed hereby represent that the person
signing the report is authorized to submit it, that all
information contained herein is true, correct and complete, and
that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of
this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Harli Palme
Title: Chief Compliance Officer
Phone: 828-255-0271
Signature, Place, and Date of Signing:
Harli Palme Asheville, North Carolina April 30, 2013
Report Type (Check only one.):
[ X] 13F HOLDINGS REPORT.
[ ] 13F NOTICE.
[ ] 13F COMBINATION REPORT.
List of Other Managers Reporting for this Manager:
I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE
ACT OF 1934.
<PAGE>
<TABLE>
FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE
------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
3M COMPANY COM 88579y101 8018 75426 SH Sole 5981 69445
ABBOTT LABORATORIES COM 002824100 8443 239036 SH Sole 20761 218275
ABBVIE COM 00287Y109 291 7145 SH Sole 7145
AFLAC COM 001055102 13074 251322 SH Sole 21605 229717
AMAZON.COM COM 023135106 206 774 SH Sole 774
AMERIWEST ENERGY COM 030757108 0 20000 SH Sole 20000
AMGEN COM 031162100 10143 98951 SH Sole 5905 93046
APACHE COM 037411105 7345 95191 SH Sole 9845 85346
APPLE COMPUTER COM 037833100 13000 29368 SH Sole 2252 27116
APPLIED MATERIALS COM 038222105 379 28090 SH Sole 28090
ARCHER DANIELS MIDLAND COM 039483102 10428 309157 SH Sole 25875 283282
AT&T COM 00206R102 13431 366063 SH Sole 22332 343731
AUTOMATIC DATA PROCESSING COM 053015103 11847 182185 SH Sole 14710 167475
BANK OF AMERICA COM 060505104 238 19559 SH Sole 19559
BB&T COM 054937107 570 18153 SH Sole 18153
BED BATH & BEYOND COM 075896100 4204 65255 SH Sole 2270 62985
BERKSHIRE HATHAWAY CL B COM 084670702 530 5090 SH Sole 5090
BLACKROCK COM 09247X101 15232 59298 SH Sole 4165 55133
BRISTOL MYERS SQUIBB CO COM 110122108 237 5765 SH Sole 5765
CAPSTONE TURBINE COM 14067D102 36 40000 SH Sole 40000
CATERPILLAR INC COM 149123101 294 3375 SH Sole 3375
CHEVRON COM 166764100 15227 128151 SH Sole 8747 119404
CISCO SYSTEMS COM 17275R102 9764 467303 SH Sole 24780 442523
COCA COLA COMPANY COM 191216100 5583 138063 SH Sole 2936 135127
COLGATE PALMOLIVE COM 194162103 3768 31923 SH Sole 1705 30218
COPYTELE INC COM COM 217721109 5 25446 SH Sole 25446
CORNING COM 219350105 4355 326729 SH Sole 30885 295844
CUMMINS COM 231021106 5299 45760 SH Sole 5045 40715
CVS/CAREMARK COM 126650100 13389 243487 SH Sole 19522 223965
CYTOMEDIX COM 23283B204 10 19600 SH Sole 19600
DISNEY (WALT) COM 254687106 15420 271485 SH Sole 21120 250365
DOMINION RESOURCES COM 25746u109 269 4632 SH Sole 4632
DOVER COM 260003108 15919 218434 SH Sole 17826 200608
DUKE ENERGY COM 26441C204 934 12866 SH Sole 12866
E M C CORPORATION COM 268648102 3540 148190 SH Sole 13762 134428
EBAY COM 278642103 6209 114513 SH Sole 8105 106408
ELI LILLY & CO COM 532457108 274 4822 SH Sole 4822
EMERSON ELECTRIC COM 291011104 11611 207826 SH Sole 12142 195684
ENERGIZER HOLDINGS COM 29266R108 5451 54654 SH Sole 6370 48284
ENERGY TRANSFER PARTNERS LP COM 29273R109 6519 128597 SH Sole 3595 125002
ENSCO COM G3157S106 11290 188173 SH Sole 21410 166763
EXXON MOBIL COM 30231G102 13582 150732 SH Sole 11516 139216
FIRST BANCORP OF INDIANA COM 31867T202 322 27296 SH Sole 27296
FLUOR COM 343412102 3641 54885 SH Sole 5970 48915
FORTRESS INVESTMENT GROUP LP COM 34958B106 4286 669731 SH Sole 91430 578301
GENERAL ELECTRIC COM 369604103 14348 620601 SH Sole 59719 560882
GENERAL MILLS COM 370334104 7448 151049 SH Sole 10554 140495
GOOGLE COM 38259P508 5265 6629 SH Sole 999 5630
H J HEINZ COMPANY COM 423074103 231 3195 SH Sole 3195
HALLIBURTON COMPANY COM 406216101 4916 121648 SH Sole 10120 111528
HOME DEPOT COM 437076102 6716 96246 SH Sole 6491 89755
INTEL COM 458140100 13014 596035 SH Sole 50363 545672
INTERNATIONAL BUSINESS MACHINE COM 459200101 2789 13075 SH Sole 315 12760
ISHARES DJ US FINANCIAL SECTOR COM 464287788 382 5630 SH Sole 5630
ISHARES DOW JONES US TELECOM COM 464287713 201 8275 SH Sole 945 7330
ISHARES MSCI EAFE INDEX COM 464287465 1379 23389 SH Sole 3278 20111
ISHARES MSCI EMERGING MARKETS COM 464287234 2193 51279 SH Sole 1650 49629
ISHARES RUSSELL 2000 INDEX COM 464287655 1706 18070 SH Sole 1974 16096
ISHARES RUSSELL 2000 VALUE IND COM 464287630 687 8203 SH Sole 705 7498
ISHARES RUSSELL MIDCAP INDEX COM 464287499 1500 11784 SH Sole 451 11333
ISHARES S&P 500 INDEX COM 464287200 597 3796 SH Sole 3796
ISHARES S&P GLOBAL CLEAN ENERG COM 464288224 147 19985 SH Sole 19985
ISHARES S&P GLOBAL TELECOMMUNI COM 464287275 4146 69180 SH Sole 6876 62304
ISHARES S&P SMALLCAP 600 COM 464287804 496 5700 SH Sole 5700
ISHARES S&P US PREFERRED STOCK COM 464288687 378 9335 SH Sole 9335
J P MORGAN CHASE COM 46625H100 14288 301049 SH Sole 25195 275854
JOHNSON & JOHNSON COM 478160104 17879 219290 SH Sole 15649 203641
KIMBERLY-CLARK COM 494368103 273 2787 SH Sole 800 1987
KINDER MORGAN ENERGY PARTNERS COM 494550106 1296 14442 SH Sole 14442
KINDER MORGAN MANAGEMENT COM 49455U100 7715 87815 SH Sole 4024 83791
KOHLS COM 500255104 4594 99588 SH Sole 9665 89923
LABORATORY CORP OF AMERICA HOL COM 50540R409 2813 31181 SH Sole 1555 29626
LOWES COMPANIES COM 548661107 13116 345879 SH Sole 21671 324208
MACK-CALI REALTY CORP COM 554489104 9847 344183 SH Sole 31595 312588
MARKET VECTORS AGRIBUSINESS COM 57060U605 266 4918 SH Sole 4918
MCDONALDS CORPORATION COM 580135101 674 6765 SH Sole 56 6709
MEDTRONIC COM 585055106 9107 193921 SH Sole 17751 176170
MERCK & COMPANY INC COM 58933Y105 421 9517 SH Sole 9517
MICROSOFT COM 594918104 14593 510171 SH Sole 46138 464033
NEXTERA ENERGY COM 65339F101 10930 140710 SH Sole 6625 134085
NORFOLK SOUTHERN CORP COM 655844108 254 3299 SH Sole 3299
NOVARTIS - ADR COM 66987v109 237 3323 SH Sole 3323
NUCOR CORP COM 670346105 5683 123145 SH Sole 10930 112215
ORACLE COM 68389X105 12513 387040 SH Sole 28487 358553
PEPSICO COM 713448108 11953 151088 SH Sole 14605 136483
PETROLEO BRASILEIRO ADR COM 71654V408 2940 177440 SH Sole 12640 164800
PFIZER COM 717081103 212 7357 SH Sole 7357
PHILIP MORRIS INTERNATIONAL COM 718172109 409 4413 SH Sole 4413
PNC FINANCIAL SERVICES COM 693475105 10496 157830 SH Sole 10825 147005
POLARIS INDUSTRIES COM 731068102 362 3911 SH Sole 3911
PROCTER & GAMBLE COM 742718109 15043 195208 SH Sole 13712 181496
PRUDENTIAL FINANCIAL COM 744320102 7524 127552 SH Sole 12180 115372
PURESPECTRUM COM 74624D102 0 56150 SH Sole 56150
QUALCOMM COM 747525103 9645 144091 SH Sole 9580 134511
RIO TINTO - ADR COM 767204100 10750 228337 SH Sole 22900 205437
ROYAL DUTCH SHELL CL A ADRF COM 780259206 431 6620 SH Sole 6620
S&P 500 SPDRs COM 78462f103 291 1859 SH Sole 985 874
SCANA CORP COM 80589m102 818 15984 SH Sole 15984
SEI INVESTMENTS COM 784117103 5131 177865 SH Sole 25195 152670
SPDR S&P BIOTECH COM 78464A870 2231 22341 SH Sole 2785 19556
SPECTRA ENERGY CORP COM 847560109 211 6859 SH Sole 6859
ST JUDE MEDICAL COM 790849103 4293 106151 SH Sole 6940 99211
STAPLES COM 855030102 8521 634961 SH Sole 76525 558436
STEVIA COM 86031P106 5 13510 SH Sole 13510
STRYKER COM 863667101 9499 145606 SH Sole 15351 130255
SYSCO COM 871829107 12469 354526 SH Sole 31742 322784
TAIWAN SEMICONDUCTOR SPONSORED COM 874039100 8655 503482 SH Sole 24845 478637
TD AMERITRADE HOLDING COM 87236Y108 12753 618471 SH Sole 66860 551611
TELEFONICA SA COM 879382208 4082 302152 SH Sole 36876 265276
TEVA PHARMACEUTICAL INDUSTRIES COM 881624209 11642 293403 SH Sole 25317 268086
THERMO FISHER SCIENTIFIC COM 883556102 1560 20390 SH Sole 330 20060
TIME WARNER COM 887317303 13092 227221 SH Sole 22295 204926
TOTAL S.A. SPONSORED ADR COM 89151E109 6861 142996 SH Sole 11757 131239
UNITED PARCEL SERVICE - B COM 911312106 7039 81945 SH Sole 5510 76435
UNITED TECHNOLOGIES COM 913017109 6161 65939 SH Sole 2036 63903
UTILITIES SELECT SECTOR SPDR COM 81369y886 1387 35483 SH Sole 4530 30953
VANGUARD EMERGING MARKETS STOC COM 922042858 2116 49325 SH Sole 6298 43027
VANGUARD TOTAL STOCK MARKET ET COM 922908769 2131 26322 SH Sole 3320 23002
VERIZON COMMUNICATIONS COM 92343v104 311 6318 SH Sole 435 5883
VISA COM 92826C839 6019 35440 SH Sole 1415 34025
VODAFONE GROUP - ADR COM 92857W209 1177 41430 SH Sole 3330 38100
WAL-MART STORES COM 931142103 569 7599 SH Sole 7599
WALGREEN COM 931422109 3261 68401 SH Sole 3044 65357
WELLPOINT COM 94973V107 10296 155465 SH Sole 16320 139145
WELLS FARGO COM 949746101 522 14111 SH Sole 14111
WISDOMTREE EMERGING MKTS EQUIT COM 97717W315 2375 43127 SH Sole 1015 42112
WISDOMTREE EMERGING MKTS SMALL COM 97717W281 7589 147105 SH Sole 19445 127660
WISDOMTREE INTL LARGE CAP DIVI COM 97717W794 883 19194 SH Sole 70 19124
WISDOMTREE MID CAP DIVIDEND COM 97717W505 3879 59489 SH Sole 1320 58169
WISDOMTREE SMALL CAP DIVIDEND COM 97717W604 4398 77071 SH Sole 1910 75161
ZIMMER HOLDINGS COM 98956p102 3950 52515 SH Sole 5342 47173
DEUTSCHE BANK CAP FUND IX 6.62 PFD 25153Y206 202 8000 SH Sole 8000
</TABLE>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>